Phygital is the concept of using technology in a way that bridges the digital with the physical world, providing unique interactive  experiences for the user.

The term is apparently a convergence of the words digital & physical and while it is unclear who exactly and when came up with that term it is indeed a trademark of Momentum Worldwide, a global marketing agency.

A number of cutting edge technologies like QR Codes, Augmented Reality, 3D, Sixth Sense that enable interactivity and engagement between digital devices, physical materials and human beings have concluded to this new concept of phygital.

Phygital technologies are a great tool to implement various marketing initiatives as they provide a unique opportunity for brands not only to entertain and delight their consumers but also to engage with them effectively.

Take a look on some of the best initiatives out there.