Currently viewing the tag: "QR Codes"
QR codes are such a buzzy word in the marketing world that people tend to overrate the technology and I’m afraid I have to say the usefulness of these somehow ugly 2D cubical codes. Apparently it is a great phygital way to provide your consumers with easy access to your (hopefully!) great mobile content with the additional benefits of geo-tracking them [...]
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What makes this tag better? It uses the power of a brand logo to intrigue your interest to scan it! Unlike the boring black and white cubical design of QR codes this new tag format can carry any type of design you like such as a facebook image - a sign that is more than familiar to 800 million people around the [...]
Don’t know when this eternal battle between ‘traditional’ and ‘new media’ will end. Probably never, as new media will always become traditional at some point (duh!). Quite frankly though, I am impressed by the energy spent by some people on defending one medium over the other instead of looking on how to converge one with [...]
QR codes are around for a while now and it is not a secret that they are being ignored quite a bit. Well if you are a man, you have to admit that you would never ignore this one, right? And even though you may not get what you would have expected by scanning [...]
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