I love it when I have difficulties defining the right category for an initiative I want to blog for. It means there’s something innovative about it. Not because is new (in that case I could start a new category) but because there is a mix of technologies, principles and ideas that makes it so brilliantly [...]
Wow! This is the dream every angry bird fan has. In fact this is everybody’s dream cause I haven’t met anyone who doesn’t like angry birds. Except if you don’t have a smartphone yet of course! Indeed this is the insight that the creative team at Saatchi&Saatchi based their idea on to continue the succesful sequence of T-Mobile’s campaign ”Life’ for sharing”.
Besides the fact [...]
Check this out! A brazilian fashion retailer decided to use the “multiplier effect” social media marketing and specifically FB likes could cause to their sales. While running an online initiative on their facebook page, where each consumer could go on and like their favorite item, they hanged these products on their stores using some special (but [...]
If you are anything like me (another big apple fan!) you have probably been really dissapointed with the new ipad. A new piece of technology that follows the same sort of principles apple is supposed not to follow.
One of apple’s big success factors in this last decade is that anytime a new product [...]
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