Print Ads have been fought for many years in the advertising industry, with all these new formats that have come into the game. However they are still one of the top 3 media platfroms used in most of the advertising campaings out there and although in a negative growth fashion, quite a big amount of money [...]
Many things have been said about 2011’s most amazing marketing campaign. Indeed, I can’t think of a better example of a fully integrated communications plan that was launched by Unilever for AXE (or Lynx) Excite.
AXE has based its business on a core insight that will never change: ‘The guy wants to get the [...]
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