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"Interactive billboards"
Wow! This is the dream every angry bird fan has. In fact this is everybody’s dream cause I haven’t met anyone who doesn’t like angry birds. Except if you don’t have a smartphone yet of course! Indeed this is the insight that the creative team at Saatchi&Saatchi based their idea on to continue the succesful sequence of T-Mobile’s campaign ”Life’ for sharing”.
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Besides the fact [...]
We’ve of course seen some great phygital marketing initiatives going on in 2011 but there are 3 reasons why we can expect even more coming on 2012…
It looks like people in Sweden are really into the gamification principle after all. Therefore McDonalds and more specifically McDonalds’ advertising agency DDB picked Stockholm to launch a really cool interactive billboard ad.
If you happened to be on that specific location where those billboards where put and had an iPhone (only!) on hand you [...]
Print Ads have been fought for many years in the advertising industry, with all these new formats that have come into the game. However they are still one of the top 3 media platfroms used in most of the advertising campaings out there and although in a negative growth fashion, quite a big amount of money [...]
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