I love it when I have difficulties defining the right category for an initiative I want to blog for. It means there’s something innovative about it. Not because is new (in that case I could start a new category) but because there is a mix of technologies, principles and ideas that makes it so brilliantly [...]
Wow! This is the dream every angry bird fan has. In fact this is everybody’s dream cause I haven’t met anyone who doesn’t like angry birds. Except if you don’t have a smartphone yet of course! Indeed this is the insight that the creative team at Saatchi&Saatchi based their idea on to continue the succesful sequence of T-Mobile’s campaign ”Life’ for sharing”.
Besides the fact [...]
Money as an institution has a long long history and among others it has been one of the most important vehicles of development and growth. Money has taken a lot of different physical forms and shapes before it became digital (and inevitably far more challenging to manage; although according to my friend Sotiris this shouldn’t [...]
We’ve of course seen some great phygital marketing initiatives going on in 2011 but there are 3 reasons why we can expect even more coming on 2012…
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