Hi there. Thanks for dropping by. This is a blog about phygital marketing initiatives. If you are not familiar with the term “phygital” and want to find out more click here. However in brief…

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Phygital is the concept of using technology in a way that bridges the digital with the physical world, providing unigue interactive experiences to the user.

…or something like this….

PhygitAlien was launched on September 2011 due to a personal passion and interest of how some cutting edge technologies are changing our world today, and eventually the way we do marketing. The name PhygitAlien came from the realization that technology has now reached to a point that almost give us some sort of superphysical powers to interact with our physical environment.

The posts you will find here are a collection of marketing initiatives using phygital technologies like QR Codes, Augmented Reality, 3D or Sixth Sense.

I tend to provide a personal point of view in terms of marketing excellence and the effectivenes of those initiatives, however I cannot help myself not sharing some just because they were so innovative or fun!

Hope you enjoy them anyway!

The PhygitAlien

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