Hi there. Thanks for dropping by. This is my personal blog where I post articles about phygital marketing initiatives. If you are not familiar with the term “phygital” and want to find out more click here. However in brief…
Phygital is the concept of using technology in a way that bridges the digital with the physical world, providing unigue interactive experiences to the user.
…or something like this….
I have launched the PhygitAlien on September 2011 due to my personal passion and interest of how some cutting edge technologies are changing our world today, and eventually the way we do marketing. The name PhygitAlien came from the realization that technology has now reached to a point that almost give us some sort of superphysical powers to interact with our physical environment.
The posts you will find here are a collection of marketing initiatives using phygital technologies like QR Codes, Augmented Reality, 3D or Sixth Sense.
I tend to provide my personal point of view in terms of marketing excellence and the effectivenes of those initiatives, however I cannot help myself not sharing some just because they were so innovative or fun!
Hope you enjoy them anyway!
Tag Cloud3D Projections Angry Birds Audi Augmented Reality Augmented Reality AXE Axe Angels Campaign beetle augmented reality campaign contrex augmented reality Contrex Youtube Video coupons DePaul UK Even Angels Will Fall Facebook gamification Glamour Magazine google wallet iButterfly App iHobo Interactive Billboards ipad3 iPhone Apps Kinect; Phygital; Microsoft Kinect; Kinect Applications likes in store Lynx Ma Contrexpérience McDonalds digital billboards McDonalds Stockholm mobile art lab new ipad NFC Nissan 370Z Augmented reality phygital Phygital Marketing Pranav Mistry QR code campaign set up QR Codes QR Code Tracking QR in Google Analytics Sixth Sense SnapTags Social Tag Codes SpyderLynk T-Mobile traditional media Victorias Secret